StoryBranding: Creating Stand-out Brands Through the Power of Story by Jim Signorelli

Author:Jim Signorelli [Signorelli, Jim]
Language: eng
Format: mobi
ISBN: 9781608322695
Publisher: Greenleaf Book Group
Published: 2011-12-31T14:00:00+00:00

Champions values such as: Realism, Authenticity, Honesty, Modesty, Frankness

Disdains: Faking it, Self-delusion, Deceit

Opposites: Pretension, Superficiality, Arrogance,

For brands that: are common and everyday. They tell it like it is and promote function over form or style.

People: Andre Agassi, Simon Cowell, Whoopi Goldberg, Charles Barkley

Brands: Levi’s, Miller Beer, Southwest Airlines, Wrangler Jeans, Jim Beam

The Seducer

The Seducer unsurprisingly desires romance, intimacy, and sensual pleasure. He’s not afraid to indulge and especially enjoys products and brands that hold strong sex appeal and that promise to boost attractiveness and desirability.

Sayings a seducer might live by:

“Love conquers all.”

“All you need is love.”

“A little romance goes a long way.”

Champions values such as: Love, Sensuality, Affection, Intimacy, Beauty, Passion, Desire, Ecstasy, Connection, Enjoyment, Pleasure

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